26: Listen to Your Haters

No one likes to hear their baby is ugly.  We work hard on our companies, but that doesn’t mean things can’t be improved.  In this episode we talk about the importance of seeking out feedback from clients and prospects, especially if it’s likely we won’t like what they have to say.

Building feedback loops into your business is one of the most important things you can do to ensure you stay on top of things to delivery the best product or service possible.  I share some of the ways you can get feedback from customers.

Ho do you get customers to give you honest, constructive feedback?



0:55 – Getting feedback from complaining clients

1:20 – How do get good feedback

2:00 – Increase your conversions and feedback with one move

2:30 – Why seek out feedback you don’t want to hear

3:45 – What’s the communication hierarchy?