24: Should you do anything for free?

Bry and I discuss what to do when people ask for the  “friends and family” discount.

If you own a business, you’ll know what we’re talking about.  No matter what kind of business it is – photography, hair salons, film making, technology – when you’re the owner people will inevitably ask for a discount just because they know you.

In this episode, we discuss how to handle that and why giving discounts can be bad for your business.

Do friends and family ask you for discounts?  We’d love to hear your stories.  Post them below.



0:50 – My awesome Star Wars t-shirt

0:55 – Why people ask for free work

2:10 – Why we don’t believe in the friends and family discount

2:20 – How to react to the question and how it could hurt your business

3:45 – How it affects your pricing and positioning

4:15 – Getting people to NOT value your service

5:20 – Bry tells a heartwarming story about giving

7:15 – Incorporating giving into your business plan

8:00 – Value your time to increase your profit


  • Teri Boron

    I’m frequently asked for discounted services or even free advice – “look at this, tell me what you think, thanks for being a great friend”. I’ve come to value my time. Learning to say ‘no’ has set me free. I love to collaborate, but the ask, the way I’m asked, matters to me a lot. It has to be genuine and mutually beneficial.

    • Good point Teri. If I had a dollar for every time someone wanted to “grab lunch” to talk about something we can cover on the phone in 5 minutes, I’d have like, $10. Granted, sometimes going to lunch really does meet the needs of both of you and can be fun, but as Gordon Gekko once said, “Lunch is for wimps.”