Facing the music

Online we can collect so much data – customer data, website visit data, prospects, email, ecommerce, etc. Using data to find out where you are and then doing something about it will help you improve by noticing trends that you may not have thought about.

It’s not easy taking an objective look at your company’s performance, but data let’s us do that. The numbers don’t lie. We tend to focus most on what is working because it’s easiest and makes us feel good, but it doesn’t help us grow.

Progression comes from knowing what’s working and what’s not and making adjustments and improvements.

Here are some quick tips for tracking and adjusting:

  1. Install Google analytics or any other kind of relevant analytics and review them regularly.
  2. If you videos, host them on Wistia or Youtube or a site that has analytics.
  3. A/B test your website.
  4. Track all the data you can, even if there’s no easy software for it.
  5. Schedule a regular time to review the analytics and discuss it with your team or advisors.

Most importantly, be held accountable. Join the community to get training on analytics and be held accountable by peers who can help hold you accountable.

What do you track regularly?

If you’re new around here and don’t know what we do, Invincible Startup is video training for entrepreneurs.  It was started by some guys who have been startup founders and investors for 20+ years.  We’ve grown a community of other startup founders who help and support each other and have a library of 15+ courses that help entrepreneurs grow businesses they can be proud of.

Membership costs just $45 per month with no up front fee or commitment.  You can try it free for 2 weeks to see how you like it.  Learn more about the membership and try it free here –>> 

Defining Vision, Strategy & Tactics

We filmed an entire 8 part course on defining your vision, strategy and tactics because we feel it’s important to get your bearings when starting or running a company.  Knowing why your company exists and what it’s purpose is, gives you direction and makes it so much easier to make decisions.  It will save you so much time, effort and money!

You can take this course free as part of your 2 week trial.  Sign up now and give it a try.  You can cancel at any time.  No questions asked.  Take the course free here –>

Need help crafting your traffic strategy? Download our guide "The 5 Pillars of Traffic" -->