Developing a Pricing Strategy
Most startups guess about pricing. In a small company, it’s set by the boss or the founding partners. This is a mistake because pricing has an effect on your brand and revenue.
In this course, we’ll cover how to property set your price, when to change it and how to change it to maximize your revenue and sales.
Everything but pricing is cost related. Pricing is all about revenue. Do you want to be Walmart or Nordstrom? There’s no wrong answer. It’s a question of positioning and branding.
Lessons in This Course
|Module 1||Developing a Pricing Strategy|
|Unit 1||An Introduction to Pricing|
|Unit 2||Understanding prices|
|Unit 3||Consumer Psychology|
|Unit 4||Select your pricing objective|
|Unit 5||Setting your price - determine demand elasticity|
|Unit 6||Setting your price - establish your cost|